Digital Marketing
Question
Is digital marketing permissible? This could be on behalf of other companies, or the sale of courses whereby people can sign up to learn the art of digital marketing?
Answer
Digital marketing is a type of marketing that uses the internet and online-based digital technologies such as computers, mobile phones, and other digital media platforms to promote products and services.
In the light of Shari’ah, digital marketing will be permissible on condition one does not utilize it to advertise for such companies that are dealing in any impermissible business such as, the selling of alcohol, pork, movies etc.
If one is selling the digital marketing courses, then one should not sell it to those people who will utilize it in an impermissible manner, as this will assisting in committing Haraam. (Re: – Jawaahirul Fiqh Vol.7 Pg.508 – 514
The Quraan Sharif states:
“And do not assist in sin and transgression.” [Surah Maa’idah, Verse 2]
References (Arabic / Urdu sources)
وَلَا تَعَاوَنُوا عَلَى الْإِثْمِ وَالْعُدْوَانِ
- Answered by
- Mufti Abdul Kader Fazlani
- Checked & approved by
- Mufti Yacoob Vally Saheb
Fatawa SA is an independent, read-only index of fatawa already published by Darul Ifta Ibn Masood. It is not a fatwa service. For your own situation, ask the issuing Darul Ifta directly.